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Aligning people, processes, and technology to optimize sales efficiency, drive pipeline growth, and enhance revenue predictability.

I help companies strengthen and scale their sales operations by building systems that bring clarity, alignment, and consistency. By connecting Revenue Operations across Marketing, Sales, and Customer Success, I create a unified go-to-market engine where every team feels supported and heard.
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My approach establishes a clear framework with complete visibility into the sales cycle, enabling leaders and teams to make confident, informed decisions.
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The result: empowered people, faster execution, stronger collaboration, and predictable, scalable growth.
  • Faster Cycles (33% shorter deal cycles)
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  • Sharper Forecasts (20% forecast accuracy improvement)
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  • Quicker Onboarding (30% faster onboarding)
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  • Stronger Conversions (15% higher conversion rates)


 Services
 

Streamlined Sales Processes

 

Redesign processes so your funnel runs smoothly end  to end.

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  • Streamline workflows to keep deals moving.

  • Automate key steps to eliminate human error.

  • Align CRM with how your team actually sells.

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Predictable Revenue
& Real-Time Insights

Provide clarity with Unified data and predictive analytics.

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  • Standardize data and funnel definitions across the org.

  • Track key metrics in real-time dashboards.

  • Leverage predictive analytics for 20–35% more accuracy.

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Unified Teams, Shared Objectives

 Align your GTM teams around shared         definitions and workflows.

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  • Establish clear lead handoff frameworks.

  • Create shared definitions and reporting standards.

  • Align goals across Marketing, Sales, and Customer Success.

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Integrated, High-Performing
Sales Tech

Create a system that’s simple, reliable, and built to scale.

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  • Clean and standardize CRM data to reduce errors.

  • Integrate key tools into one connected stack.

  • Simplify technology to improve adoption and usability.

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Endorsements

“Working with Shani Testaverde made my sales job easier. She cleaned up our CRM, simplified the sales stages, and set up dashboards that made sense. The AI feedback on calls changed the way I handled opportunities at each stage. I gained quick insights into deals and eliminated several extra steps. Overall, it saved me time and gave me a much clearer view of my pipeline.” Brandon Norman - Betterview

"Shani is a pleasure to work with. In Enterprise sales, it's important to have a solid support team to help us propel forward and get the deals done. Always eager to help the team and ensure we executed our contracts without issues. Shani is very knowledgeable in Security, Salesforce and reporting. She's works very well with customers and is a  manager. She taught me a ton and I look forward to working with her in the future." Douglas Gotay - Kasperaky

"Shani is simply the best! She worked on my team and helped us achieve multi-million dollar sales goals globally. She's a consummate professional, whether working with clients, senior management, partners or cross-functional teams. She has an energetic, “can-do” approach to driving sales and partner enablement. Shani identifies and resolves barriers with a talent for explaining complex concepts. I would recommend Shani to any company seeking a passionate and focused executive who can help every business succeed." Jeff Ross - IBM


"When Shani first introduced herself, her enthusiasm and true interest in discussing what we needed to be more successful in our Kaspersky sales was very appreciated. I was amazed at how fast she picked up the knowledge base of the Kaspersky line and quoting process. She goes way beyond that though. She is always right on top of all her sales and reseller needs. It’s a rare occasion when she doesn’t get back with me promptly, and always with her sunny personality. She’s one of the few reps that I would call a true partner in our business. IT providers tend to work late hours and weekends, so we often send emails with questions after hours. I’m always amazed when I send a question out at 10pm, expecting a reply the following morning, only to hear from her that evening. Never have we had a rep so dedicated to her resellers. If she ever had a bad day, I never would have known it.
It’s not very often that I would recommend a person with the slightest reservation, but this is truly the case with Shani."  Laura Zauchenberger - Ice Systems

Get in Touch

603-988-5546

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